In an interview with Polish financial outlet money.pl, as translated by industry analyst MauroNL, Bloober Team isn’t coy about The Medium’s performance. Mauro’s excerpt from the piece reads: “Sales of The Medium reached levels that covered the production and marketing costs of the game, producer Bloober Team reported. The game debuted on the market on Thursday, January 28 this year.”
Several factors worked in The Medium’s favour on this – it’s a new game for the Xbox Series X, letting players stretch the hardware a little, it launched on PC and console, providing a larger audience, and it was on Game Pass day one, meaning word-of-mouth is high. Couple all of this with being a triple-A survival horror from a reliable studio, who managed to bring acclaimed Silent Hill composer Akira Yamaoka on board, and you have something that has a lot going for it.