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Intel’s Xe GPU team has just lost some important players

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Nov
28

Intel’s Xe GPU team has just lost some important players

Chris Hook and Heather Lennon have both left Intel – after only a short stint in the Intel Xe graphics marketing team. Both AMD veterans, Hook left Radeon for Intel in April 2018, joining Intel as marketing lead for visual technologies. Meanwhile, Lennon departed AMD in April 2019 to become senior manager of digital marketing for graphics at Chipzilla.

As SemiAccurate reports, that’s two of Intel’s key marketing pros reportedly out on the eve of its first legitimate foray into the discrete graphics card game, which is led by ex-AMD RTG chief Raja Koduri. Both had been a part of the mass migration of AMD staff over to Intel for its upcoming dGPU project, joining the likes of Jim Keller, ex-AMD Damien Triolet, and ex-Nvidia Tom Peterson. However, it now appears both are leaving for a yet unnamed startup.

Intel recently lost marketing lead Jon Carvill to NuVia, a CPU startup founded by ex-Apple engineers hoping to challenge Intel and AMD in the data centre market. The company has already received substantial first round funding from major tech firms, including Dell.

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Source: pcgames

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